{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Two Uteruses Walk Into a Bar","title":"Feminine By Design","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/f256e772\"></iframe>","width":"100%","height":180,"duration":2466,"description":"What do we mean by “feminine” communication styles—and why do listening, empathy, trust, and community matter so much when building women’s health brands?We talk with Ikram Guerd, General Manager (USA) and Chief Marketing Officer at Aspivix, to explore the impact of — and need for — empathy in designing gynecological products and procedures. We cover the importance of listening to women's voices, changing the narrative around gynecological care, and the role of education in empowering patients and providers. Ikram shares insights on marketing strategies for FemTech, the balance between clinical evidence and emotional storytelling, and recent wins in women's health guidelines. Product Context: Carevix® by Aspivix, a female-friendly solution for transcervical procedures. This discussion is for informational purposes only and does not constitute medical or investment advice.A Perimenopositive™ podcast, powered by GrayMatter Agency, Inc.©2025 GrayMatter Agency, Inc. (www.graymatter.agency)See below for full list of series episodes.Guest:Ikram Guerd, GM (USA) & CMO, AspivixCompany & Product Links:• Aspivix• Carevix® (for USA)Creator Link:• GrayMatter Agency: https://graymatter.agency/Show Resources:• It's Time for FemTech to Step Up — marketing insights, strategies, and tactics for women's health brands• Episode WebpageExtras:• Episode Mocktail Poster! Bees Knees MocktailChapters:00:00 Cold Open & Intro01:50 Introducing Ikram Guerd03:02 Pain Is the Problem That Went Ignored06:41 Listening as a Catalyst for Change08:12 Changing the Narrative to Invite Change in Care13:02 When Stories and Evidence Work Together17:24 The Importance of Finding Champions22:43 Turning Patient Voices Into Strategic Pillars25:00 How Social Accelerates Credibility29:50 FemTech’s Responsibility in This Moment32:43 A Patient Story That Says It All36:54 Take Every Opportunity to Spread the Word40:02 Thank You and OutroSeries Episodes:• Ep.1 Let’s Set the Record StraightTOPIC: Unlocking...","thumbnail_url":"https://img.transistorcdn.com/2mRSIBcnU8Sqds_xr5TMkpWikF5RJ2r-eu6NtIbosyw/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS80NWU2/Y2Y1MTY3ZmY5MDcw/ZmYxNWU5MzY5NDVj/ZjM0NC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}