{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Behind the Book Cover","title":"Most Authors Want Sales. The Smart Ones Want This.","html":"","width":"100%","height":180,"duration":1880,"description":"Steve Sarner spent eight years at Amazon and was VP of sales at Goodreads, which means he understands something most authors don’t:\nBook sales are not the point.\nWhat Steve focuses on now is something I think more people should be talking about: not selling books, but seeding them—that is, getting them into the hands of the exact people who can turn them into something bigger.\nThis, you could say, is my obsession.\nWe get into:How many books you actually need “out in the wild” before anything starts workingWhy giving your book away can be more valuable than selling itHow books turn into $10,000+ clients (and the rough math behind that)The surprising places he’s putting books—from niche events to inside massive companiesWhy reviews matter…even though getting them is borderline impossible\nThere’s also a story about someone finding their company through AI, requesting the book, reading it and becoming a client—which is basically the entire thesis in action.\nFind out more about the company where Steve works, ShelfLife, here.\nSign up for ShelfLife’s 3-2-1 newsletter here.\nWant to know more about my company? Legacy Launch Pad Publishing is a boutique hybrid publisher for entrepreneurs and established founders. We help clients create books that build authority, attract opportunities and grow businesses. More info 👉 https://www.legacylaunchpadpub.com\nCurious how entrepreneurs use books to generate seven-figure returns, speaking opportunities and high-value clients? 👉 https://www.legacylaunchpadpub.com/7-figures\nInterested in working with a selective hybrid publisher that focuses on strategy, authority and long-term business growth—not just publishing a book? 👉 https://www.legacylaunchpadpub.com/apply\nWant to get my book that breaks down 30 years of experience and hundreds of interviews with publishing experts and authors—newly updated for 2026? (You can even ask the book questions. [Really!])  👉 https://www.legacylaunchpadpub.com/good-authority-book\nAnd if you just want...","thumbnail_url":"https://img.transistorcdn.com/Xb3KmOvREtDe2gC76u6FvR351DxBU4X6pzMVALw3Snk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lYWIx/MGM4YTQxNjY2ODgx/YmY4YmY1YTM0NzBm/NWNhZi5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}