{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"In the Pit with Cody Schneider | Marketing | Growth | Startups","title":"Out-of-Home Marketing 101 (Think Billboards) and Gaming YouTube Shorts LESGOOO","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/f276d968\"></iframe>","width":"100%","height":180,"duration":3318,"description":"https://www.graphed.com/ - AI data analyst to build dashboard and get insightsSponsored by Swell AI. Content repurposing engine powered by AI. Sign up for free - https://www.swellai.com/My friend Tim's on today. He's building a niche podcast in the Out of out-of-home marketing space and it has gotten him so much business leverage in that 12 months that he's kind of shook.  Invitations to speak at conventions.Advising multiple boards.Knowing every CEO in the industry. Some of the byproducts of him building this \"niche\" media company. Learn how he's using a podcast and AI to build a modern media brand that will be worth $1M in the first 24 months. Links:https://inthepitpodcast.com/https://twitter.com/codyschneiderxxhttps://www.linkedin.com/in/codyxschneider/https://www.drafthorseai.com/https://codyschneider.com/Key takeaways:(00:01:52) Content marketing challenges(04:58] Dominating attention in physical spaces.(08:21] Billboard campaign targeting work from home.(13:57) A distribution game.(19:44] YouTube shorts and podcast growth.(26:11) Building a profitable network.(29:30) Podcasting and content quality.(32:31) Creating content generates consumption.(39:49) Overcomplication of marketing strategies.(44:30) Lawyers and billboards(57:03) Building a solo founder media companySynopsis:In this episode, the speaker discusses how the use of AI and scheduling apps has revolutionized the content creation process. Previously, a team of 10 people would spend hours creating content, but with advancements in technology, a scheduling app and AI tools now handle the repurposing of content. The speaker emphasizes that by adding some human elements, the rest is taken care of by AI, saving time and allowing for focus on other tasks. They stress the importance of detaching from the mindset of striving for perfection and instead focusing on creating content that they would personally consume. Overall, the use of AI and scheduling apps has significantly reduced the need for large...","thumbnail_url":"https://img.transistorcdn.com/8hY4iJdp92BJonjIlukdVB7zj2Q7aUCZiKO6LVbqKdU/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzM4Mzk2LzE2OTQ0/NDk3ODAtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}