{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Marketing News Canada","title":"Create a Landing Page That Works with Oli Gardner","html":"","width":"100%","height":180,"duration":2472,"description":"Oli Gardner from Unbounce:\n\nUnbounce's Co-Founder Oli Gardner has seen more landing pages than anyone on the planet. He speaks internationally on conversion-centered design, having authored the marketing theory behind its seven principles. At Unbounce, Oli lives in front of a 20-foot whiteboard, mashing up usability, interaction design, and landing page optimization to create better conversion experiences. His disdain for marketers that send marketing campaign traffic to a homepage is legendary, and he was recently named “The 2015 Marketer to Watch,” in the under 43 category, by his mother.\n\nIn this episode we discuss:\n\nWhere Oli’s interest in business and optimization came from\nBorn in a bar - What were the early days of Unbounce like?\nWhat would Oli do differently if he started Unbounce again?\nWhat is Unbounce?\nThe benefits of using Unbounce\nThe different uses of a landing page\nFor Unbounce, why a landing page is more powerful than a resume\nHow to create a landing page that gets results\nWhy you should ask for a business email address in your forms\nHow to do A/B testing better. Hint: do it longer\nHow do you optimize a low traffic site?\nHow marketing agencies use Unbounce as the core of their business offering\nOli's worst speaking experience: Teaching an eight hour workshop to a Polish speaking audience\nWhat can be above the fold and what can be below the fold on your landing page\n\n\n\nAdvertising Inquiries: https://redcircle.com/brands\n\nPrivacy & Opt-Out: https://redcircle.com/privacy","thumbnail_url":"https://img.transistorcdn.com/5dNs_7-mGa77ldz4yVyFnpjKF_toUNHKZYgYTeGh1vQ/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9iZjI2/NDgyN2VmNTUxYTZm/ODVhMTFjMDQ2Zjll/M2NiZC5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}