{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Send & Grow by SparkLoop","title":"  Powerful Lessons in Media for 2023 — with Joe Pulizzi of The Tilt Media","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/f2a40031\"></iframe>","width":"100%","height":180,"duration":2406,"description":"Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop content marketer Dylan Redekop sits down with Joe Pulizzi of The Tilt Media. \nJoe is considered the \"godfather\" of content marketing, founding Content Marketing Institute in 2007 and selling it 9 years later. In addition to writing a number of content marketing books, he's founded The Tilt Media, a growing newsletter & education business, along with its own live event: the Creator Economy Expo. Joe has been in the media game for a long time and has a lot of lessons to share. \n\nIn this episode, Dylan & Joe discuss…\nHow to make a newsletter model successful for your business\nHow to leverage the \"Subscriber Hierarchy\"\nWhy most operators should only focus on ONE platform   \n10 different ways to monetize a media business \nWhy right now is the best time ever to build a content or media business \nand so much more!\nOther Links Mentioned\nJoe Pulizzi on Twitter\nJoe Pulizzi on LinkedIn\nDylan on Twitter\nContent Inc. Podcast\nThis Old Marketing Podcast","thumbnail_url":"https://img.transistorcdn.com/X6Jol7Kb3RBvpOzZ9ydgCbaoOCbOLB2smnpqf6utYKs/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9iODA3/OGNkZWVjZmJmOGY0/MTY5ZGZmMjYyYmFm/OWZmNi5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}