{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Changing The Industry Podcast","title":"Episode 155 - Harnessing SEO and De-escalation Tactics with Brian Walker","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/f2b79dd7\"></iframe>","width":"100%","height":180,"duration":4362,"description":"In this installment, Lucas and David welcome Brian Walker of Shop Marketing Pros to discuss the intricacies of marketing for repair shops. Brian shares his expertise in creating keyword-rich pages and blogs to optimize search engine visibility without falling prey to keyword stuffing. Meanwhile, the hosts candidly discuss the challenges of de-escalation in confrontational situations, with Lucas sharing a personal narrative that underscores the importance of maintaining composure to prevent violence.00:00 Kim's comment led to Crocs helping foot pain.09:54 Substitute pork fried rice with bread quinoa.15:03 Consolidate podcasts, creators, and audience for unity.16:29 Encouraging trainers to submit their classes.21:44 Frustrated customer finds express check-in solution.28:17 Determining realistic SEO expectations through initial queries.37:22 Notepad for questions helps create relevant content.38:40 Saves time by creating detailed content once.46:14 SEO and social media build business authority.50:38 Google favors quick oil change over auto repair.56:35 Embarrassed by past altercations, knows capabilities.01:03:52 The Sheriff's department confirmed past aggressive behavior.01:05:31 Conflict escalates; should have called authorities.","thumbnail_url":"https://img.transistorcdn.com/TmFutVBA2CXrbhzBSzhfJLpfqgewMMYGUnLcyfdNyvc/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzM3ODY2LzE2NzQw/ODM5MjItYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}