{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Visibility Podcast","title":"Simple Marketing Strategies We Forget When Business Gets Busy","html":"","width":"100%","height":180,"duration":779,"description":"A few years ago, someone told me I needed to stop looking for the next big marketing strategy and go back to the basics and hustle.\nAnd you guys...I was offended. 😂\nI'd been in business for years. Surely I had graduated from signs, free classes, community events, partnerships, and what I lovingly call “duct-tape marketing.”\nTurns out?\nI hadn't. And neither have you.\nIn this solo episode of The Visibility Podcast, we're going back to Marketing 101 and talking about the simple visibility strategies established business owners sometimes overlook because we're so busy trying to figure out the next big thing.\nThis whole episode was sparked by something ridiculously simple:\nA sign.\nAfter seeing some great signage at a local event—and then another example inside my coaching community—I started wondering whether I was still doing the basics inside my own dance studio.\nSo this weekend, I created new signs for our highly visible corner:\nFIRST CLASS FREE.\nCLASSES ENROLLING NOW.\nNothing fancy. No funnel. No algorithm. No complicated strategy.\nJust a reminder to the thousands of people driving past our studio every week that we're here—and we have something for them.\nIn this episode, we're talking about:\nWhy established businesses shouldn't abandon the marketing tactics that helped them grow\nHow customers begin to tune out things they see every day\nWhy changing your physical signage can grab attention again\nThe power of community events, partnerships, free classes, referrals, flyers, QR codes, and yes—even ridiculous costumes\nWhy saying something 700 times doesn't mean your customer has heard it 700 times\nThe importance of continuing to market to new people entering your community\nHow to identify the simple marketing strategies you've stopped doing\nWhy more platforms don't necessarily equal better visibility\nWhat to look for when you're doing “all the things” but your marketing still isn't working\nAnd that last one is important.\nBecause if you're thinking, “Melissa, I AM...","thumbnail_url":"https://img.transistorcdn.com/xxH04eb3WLkvmM-ub-5Q1Vk3CU7kysJzMy7yilLXoQE/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9mNjI4/NGUyYzExMGUxNGI1/ZTdmMDA0NzUwZDRl/NDZkYy5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}