{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Growth Hour","title":"Ep 9 - Mikhail Chernyshev: Purpose-driven marketing & scaling unicorns","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/f30ff517\"></iframe>","width":"100%","height":180,"duration":3223,"description":"In this episode, we sit down with Mikhail Chernyshev, Global Brand Director at InDrive, the ride-hailing unicorn reshaping emerging markets. Mikhail shares his journey from growing Dodo Pizza into an international franchise to leading brand at VK and now InDrive.We dive into:How to build purpose-driven marketing that actually convertsWhat it takes to sell your vision to a CFO and secure brand budgetsWhy founders need personal brand marketing—and how to do it rightWhat growing a global brand from Russia really looked likeLessons from scaling Dodo Pizza beyond bordersThe mindset shift from startup to unicornWhether you're building a brand, pitching for budget, or figuring out how to grow with purpose — this episode is packed with insight.","thumbnail_url":"https://img.transistorcdn.com/vAO1Lqa6KrUrZUQZNY5vosYVQXVBeZH1_MHpi38g20w/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9kMmI2/MjVmNmEwY2U1YWJm/NzZhZmY2ZDliYjJl/N2Q4OS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}