{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Zero Click Marketing","title":"Zero Click Marketing for Your Mom","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/f31435ec\"></iframe>","width":"100%","height":180,"duration":514,"description":"The zero click internet sounds like marketing jargon, but the idea is simple: platforms increasingly give people answers without sending them to the original source. Citing my recent NPR appearance and using Paul Rudd as the leading example, I explain the zero click web… for your mom. Well, for my mom. Both, really. I also break down why the shift is convenient for users, difficult for publishers, and impossible for marketers to ignore.\nIn this episode:00:00 — Zero-click marketing for the normies01:09 — Paul Rudd and the zero click internet02:41 — The broken bargain between platforms and publishers03:50 — How AI accelerates the shift05:14 — Creating value without holding it behind a click06:00 — What my NPR/Planet Money interview reveals about influence07:32 — Making ideas useful, clear, and memorable enough to travel\nLearn more: zeroclickmarketing.co\n\nConnect with Amanda Natividad (@amandanat): LinkedIn | Substack | Instagram | Threads\nThis episode was produced in partnership with Share Your Genius\nwww.shareyourgenius.com ","thumbnail_url":"https://img.transistorcdn.com/IthCXTjgV3K8leLwx_hDMGaZ1JtN3o6wJwDqsYx223g/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lMDlm/NDRhOGIzZTBjNDc2/ZGU1NWE3MTIzYjg2/ZDNmMy5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}