{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Johnson City Living","title":"184. Marketing strategist helps small businesses tell their unique stories","html":"","width":"100%","height":180,"duration":2048,"description":"About the Guest:Jonathan Fields is a dynamic marketing strategist and creative advocate based in Johnson City, Tennessee. Known for his versatile skill-set, Jonathan has built a career around guiding small businesses, non-profits, and entrepreneurs in crafting their narratives and finding the best channels for their messages. His approach to marketing is deeply rooted in relational selling, offering customized solutions rather than one-size-fits-all strategies. Besides being a marketing professional, Jonathan is also deeply involved in his community, helping forge connections and foster growth.Episode Summary:In this enlightening episode of the Johnson City Living podcast, host Colin Johnson sits down with Jonathan Fields, a marketing strategist and creative advocate, to delve into the world of storytelling and small business marketing. This dialogue unfolds against the backdrop of the picturesque Johnson City, with the discussion highlighting the importance of community and relational connections in marketing, all while offering practical insights into the trade.Jonathan Fields shares his journey from growing up in Kingsport to becoming a marketing expert who now calls Johnson City home. His marketing philosophy centers on helping clients tell their unique stories to stand out in a crowded market space. The conversation covers everything from the basics of brand awareness to the intricacies of targeting the right audience. Fields touches on the significance of connecting individuals and businesses and discusses his upcoming opportunity as a speaker at TEDx Johnson City.Key Takeaways:Relational Selling: Effective marketing is about building relationships and understanding the specific stories and needs of clients.Brand Awareness Importance: Continual brand awareness campaigns are vital for businesses to maintain a consistent presence and build trust with potential customers.Video Production in Marketing: High-quality video production is crucial for brand...","thumbnail_url":"https://img.transistorcdn.com/kVR7xJ03NYhfF8_sXtvBTfSHl3i_ZVCt1UjNi6axA5o/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8zMjQw/NGFjNzI2N2RiMTky/ZmZiMTFmOTA5YThl/MWViNi5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}