{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Always Be Testing","title":"#9 Unlocking Growth via Customer Data Platform, Graham Hunter, Head of Start Up Program at Segment","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/f35faa51\"></iframe>","width":"100%","height":180,"duration":2546,"description":"Guiding you through the world of growth, performance marketing, and partner marketing.\nWe sit down with growth and marketing leaders to share tests and lessons learned in business and in life.\nHost: Tye DeGrange\nGuest: Graham Hunter\nHype man & Announcer: John Potito\nTimestamps:\n00:00 Introduction to Always Be Testing podcast\n02:05 Graham's background in startups and marketing\n07:09 Explaining the benefits of a customer data platform\n11:18 The importance of integrating multiple data sources\n14:09 Understanding and achieving product-market fit\n17:17 Expanding beyond the core customer persona\n20:37 Growth strategies and the evolution of startups\n24:07 Prioritization and decision-making in growth initiatives\n27:20 Advice for getting into growth and startups\n29:34 Importance of education and learning in entrepreneurship\n31:47 Debunking myths and misnomers in growth\n34:07 Gaining buy-in and socializing growth initiatives","thumbnail_url":"https://img.transistorcdn.com/7M1WLA3oXzS2jXFtfKumkSyRb5mCfgIzWZjioeOhcjQ/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS81YjU5/YmM4NTA3MTY4NWM3/M2ZhNDc1M2NlZjJj/ODM3My5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}