{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Grit","title":"CMO TripActions, Meagen Eisenberg: The Joy of Living in Awkward ","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/f368456c\"></iframe>","width":"100%","height":180,"duration":4356,"description":"Guest: Meagen Eisenberg, Chief Marketing Officer at TripActions\r\n\r\nIn this episode, we cover: Why TripActions’ CRO, Carlos Delatorre, calls Meagen a superhuman - and why she believes in treating her sales team as a customer. (03:56) … ‘The key for executives is to keep learning’: Meagen discusses her favorite mediums for learning, her love of books, and the various ways she stays on the pulse. (11:58) … A discussion about preparing for and executing board meetings - and a look at PG Tuesday. (19:31) … Meagen’s perspective on company alignment from the top down and how it sets the stage for success. (25:44) … The silver lining in failure and Meagen’s attitude towards not giving up - and what it means to “live in awkward.” (34:55) … The art and science of marketing - and the impact of COVID-19 on TripActions and how that differed from its competitors. (44:46) … Meagen reflects on the worst day in her career during the pandemic. (55:14) … A walkthrough of Meagen’s hiring process during her first six weeks at TripActions, her take on hiring people who solve problems, and why she loves marketing. (01:01:52)","thumbnail_url":"https://img.transistorcdn.com/jCea5f44KBONhOsyLyht9nXUrj2YBNfA6fc-kgyfWTM/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/Lzk3NzAvMTY2Nzg2/MjQyOC1hcnR3b3Jr/LmpwZw.webp","thumbnail_width":300,"thumbnail_height":300}