{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Grow Good ","title":"Governance, Growth, and Who Gets Control: Heather Terry, Founder and CEO of GoodSAM Foods","html":"","width":"100%","height":180,"duration":2498,"description":"Who gets a seat at the table? Heather shares how one of the most consequential growth decisions a founder can make happens before the growth itself: deciding how the company will be governed. After experiencing the consequences of taking misaligned capital with her first company, Heather built Good Sam as a public benefit corporation, using its governance structure to protect the company’s mission and narrow the pool of investors she is willing to work with.\nHeather and Anne also explore how GoodSAM uses data to find product-market fit, why the company is willing to walk away from certain growth opportunities, and what happens when a regenerative supply chain has a natural limit. From Brazil nuts to CEO compensation, Heather keeps returning to one deceptively difficult question: What’s enough? For founders, it’s a question about growth, capital, control, and the kind of company they actually want to build.\nKEY INSIGHTS\nWhy Heather considers governance a mechanism for protecting the business, not legal housekeeping\nWhat went wrong when Heather took misaligned capital for her first company\nWhy becoming a public benefit corporation changed who Good Sam could—and could not—take money from\nHow founders can stop treating every investor conversation as an opportunity they have to pursue\nWhy board composition and governance principles can make strategic pivots less chaotic\nWhy Heather considers governance and financials the two areas a CEO must understand completely\nHow GoodSAM used customer and market data to identify white space in nuts and coffee\nWhy GoodSAM tests products against both consumer demand and its sourcing principles\nWhat Brazil nuts taught GoodSAM about the limits of growth and the dangers of extraction\nHow the company responds when a product line fails and farmers lose a buyer\nWhy GoodSAM built a cacao testing lab in Colombia after discovering high cadmium levels in its supply\nWhy Heather believes regenerative agriculture shouldn't have to function as a...","thumbnail_url":"https://img.transistorcdn.com/4_W9iNxov8TbmJi0hwOHIXG4gxg89YSz70tugMNyhMg/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9kZjEy/ZjJiMmJhNTdiZTI0/MGU1YzdmNzdmOGZk/ZjlhMS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}