{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Marketing B-Sides","title":"Track #13: Brian Talbot - From Radio Sales to Fractional CMO (The Power of Authenticity)","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/f382b3c6\"></iframe>","width":"100%","height":180,"duration":2427,"description":"Brian Talbot's career is a masterclass in flexibility: from trying to be a \"radio god\" and selling ad time to becoming a voiceover artist and now a high-level Fractional CMO. He joins Tom to prove that in every role, especially sales and marketing, the most critical asset is simply being yourself.Brian dives into why authenticity is the only differentiator left in the age of AI, and how he learned to embrace his own voice (literally, by inventing a \"Brian's normal voice\" character). We discuss why setting boundaries with clients is not only acceptable but essential for long-term partnership, and why CEOs need to stop viewing marketing as a black hole.Plus, Brian breaks down his successful scaling framework, the Market, Message, and Map, and shares the tough conversations required to get leadership buy-in and turn a team's Net Promoter Score around.","thumbnail_url":"https://img.transistorcdn.com/36PIZanV9DclOom8ilMHsbH0ksenNpAuppakMWXiYOA/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lNjEy/NmYyMzZhYWM2OTE1/NjM3NmY3YzhlOTM3/MTg1Ni5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}