{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Startup CPG Podcast","title":"#148 - Meta Ads: AdCrunch, Victor Vo and Andrew DiLullo","html":"","width":"100%","height":180,"duration":2372,"description":"In this episode of the Startup CPG podcast, Daniel Scharff is joined by Andrew DiLullo and Victor Vo from AdCrunch to dive into effective strategies for leveraging Meta (Instagram and Facebook) Ads to fuel growth for CPG  brands. They discuss the profitability of Meta Ads, emphasizing the importance average order value (AOV) of $75, and much more. They highlight the success of products with clear problem-solving angles and the necessity of continuous testing and iteration in ad campaigns.\n\nGain insights into creating enticing offers, testing various hooks and video content, and understanding the significance of catalog campaigns and retargeting. Additionally, special service packages tailored for Startup CPG brands are introduced, with Andrew and Victor assigned to create valuable resources like a profitability calculator guide, a catalog campaign setup guide, and a hook sheet template.\n\nAdCrunch Digital’s exclusive offer for Startup CPG is a $2500 package with hook iterations, research, and 5 videos per week. Or, for $1500 you get 4 coaching sessions per month along with frameworks and best practices and operating processes.\n\nTo request the hook template or the special Startup CPG offer, email startupcpg@adcrunchdigital.com \n\nListen in as we share about:\n\nKey Metrics and Profitability\nEffective Advertising Strategies\nImportance of Offers\nContext of Market Changes\nSpecific Examples and Recommendations\nBrand Messaging vs. Consumer Appeal\nApproach to Content Creation and Optimization\nOptimizing Ad Spend and Scaling\nSetting Up and Managing Audiences\nBudget and Growth Strategies\n\nEpisode Links:\nAd Crunch’s Website \nVictor Vo’s LinkedIn\nVictor Vo’s Email: victor@adcrunchdigital.com\nAndrew DiLullo’s LinkedIn\nAndrew DiLullo’s Email: andrew@adcrunchdigital.com\n\nDon't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.\n\n...","thumbnail_url":"https://img.transistorcdn.com/pMuUaMpWaAi3tfCEgC2OkLBVzokuLjLsIzwDIbGFqi4/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9hMTFl/MTgxNTNlZTAwZjU1/ZmNmNWM1ZjkwMDg5/NTU4MS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}