{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"MAFFEO DRINKS: The Lab","title":"082 | Alice Bidini | Bringing Non-Alc Cocktail Culture to Saudi Arabia | Four Seasons Riyadh","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/f38a94a3\"></iframe>","width":"100%","height":180,"duration":1677,"description":"In this episode of the Maffeo Drinks Podcast, we dive into the complexities and innovations within the non-alcoholic beverage industry. \n\nJoined by guest Alice Bidini, we explore the challenges and strategies of introducing new drink trends in emerging markets such as Saudi Arabia. \n\nWe discuss the importance of understanding local taste profiles and consumer behavior, especially in culturally diverse regions like Stockholm and Riyadh. \n\nHighlights include our experiences in the evolving bar scene, the innovative concept of a female-only staffed bar at the Four Seasons in Riyadh, and the cultural shift needed to accept new beverage trends. \n\nAlice shares her journey of pioneering drink trends, shedding light on building consumer trust and adapting to local preferences. \n\nTune in to learn about reshaping traditional beverage offerings and the satisfaction of turning hesitant consumers into loyal patrons.\n\n00:00 Welcome and Introduction\n00:28 Managing Expectations in the Bar Industry\n03:44 The Bar Scene in Saudi Arabia\n06:45 Challenges of Non-Alcoholic Spirits\n10:53 Consumer Behavior and Marketing\n13:28 Dining and Drinking Culture in Saudi Arabia\n15:03 Creating a New Beverage Culture\n15:25 The Italian Espresso Bar Experience in Stockholm\n17:28 Introducing Aperol Spritz in Prague\n18:39 Navigating Local Drinking Cultures\n19:37 The Role of Experts in Riyadh's Cocktail Scene\n22:00 Trends in the Bar Industry\n23:36 Closing Thoughts and Future Plans\n\nAbout The Host: Chris Maffeo\nAbout The Guest: Alice Bidini","thumbnail_url":"https://img.transistorcdn.com/EEVeqPnCSO50vcTEwCGi8EsKVAfckKW1Ma9V9k_f5cM/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9mNjQy/ZWFiZWJiOTRmMTBm/YmUxYWFmNTA2MjI4/M2ViNC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}