{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Aperiam Podcast","title":"Hiring Gigi, Your AI Media Manager","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/f38f498a\"></iframe>","width":"100%","height":180,"duration":2368,"description":"Adam Epstein, co-founder and CEO of Gigi, on building an AI media manager for the Amazon DSP and why agencies now hire software rather than buy it. Adam explains how Amazon's ad business grew from about $5 billion to almost $80 billion, why only an estimated 1,000 people globally have four-plus years of Amazon DSP experience, and how Amazon is turning categories like auto into pseudo-endemic ones. Corey Ferengul and Joe Zawadzki dig into Amazon's API-first partner model, Gigi's \"learned context\" contract term that lets customers own the IP their agent builds, why agents should go deep in one channel before going wide, and the road to outcome-based pricing. ","thumbnail_url":"https://img.transistorcdn.com/BFE3tB87KCFvGIG1_kQzVG7YMo47VodG83SrwRxKOjY/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8wMGRk/YmE2NDM0OWY4NTU5/MjdiOGE4NWUzMDBi/NGMwYS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}