{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"OFFBounds Retail","title":"136. The Transformation Economy with Joe Pine","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/f3b42bd1\"></iframe>","width":"100%","height":180,"duration":2366,"description":"What if the future of retail is about helping customers become who they want to be? In this episode of OFFBounds, Paula Macaggi sits down with Joseph Pine, co-author of The Experience Economy, to explore his new book, The Transformation Economy: Guiding Customers to Achieve Their Aspirations. Joe explains why even memorable experiences can become commodities—and how brands can create lasting value by understanding the aspirations behind every purchase.\nFrom Build-A-Bear and Eataly to bookstores and fitness brands, Paula and Joe explore how retailers can guide customers toward meaningful change. They discuss how to uncover customer aspirations, where AI can support more personalized journeys, and what it takes to charge for outcomes. The conversation challenges retail leaders to look beyond the transaction and consider the role their businesses can play in helping people live better lives.","thumbnail_url":"https://img.transistorcdn.com/vDC1B3WKYsXJP9THgGiTzmfH0eGqbFawgV8QZnjtl8w/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8xMmNh/OWVhMWU5YWY1Y2Q2/NTY2ZTBjNjhhMGM2/ZjU3Ni5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}