{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Attributed - A podcast by Dreamdata","title":"B2B Creator Playbook: Turning Attention into Revenue","html":"","width":"100%","height":180,"duration":2961,"description":"The \"Invisibly Paid\" era of B2B marketing is over. Today, the fastest-growing companies aren’t winning through corporate logos; they are winning because of the people behind them.\nJoin us on the Attributed Podcast for a conversation with one of the industry's leading growth creators: Brendan Hufford. As the founder of Growth Sprints, Brendan has helped build brand engines that have generated hundreds of millions of impressions and contributed to tens of millions in ARR.\nIn this episode, we'll cover:\nHow to build mindshare with the 95% of the market that isn't \"ready to buy\" yet, so you're the obvious choice when they are.\nHow to move beyond \"random acts of content\" and create a scalable content system that lowers CAC and earns attention.\nWhy vanity metrics like likes and shares aren't enough and how to build content IP that drives attributable revenue.\nWhat it looks like when companies treat creators as strategic growth partners rather than just distribution channels.\nHow Discovery and Virality Loops connect content directly to pipeline, revenue, and long-term growth.\n\nFollow on Brendan Hufford LinkedIn: https://www.linkedin.com/in/brendanhufford/\nFollow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/\n\nThanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.\n\nTo stay updated on all things Dreamdata and B2B go-to-market:\n\n👥 Follow us on LinkedIn: Dreamdata \n💬 Join Our Community on Slack: Dreamdata Community \n🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. \n🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io ","thumbnail_url":"https://img.transistorcdn.com/9B73a2bRrurq7UHrYQcmczS4W0y3MxGzbwGrDi4NuAw/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lYzQ5/YTc5NWIyZWQxNWRi/ZTJjYTc5YTRiODJk/ZWFiZC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}