{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Sub Club by RevenueCat","title":"What 80M users taught Flo about A/B testing — Mike Charniatsou","html":"","width":"100%","height":180,"duration":2488,"description":"On the podcast: separating paywall wins from business wins, the A/B test that lost twice before delivering a 23% lift, and why you should borrow ideas, not steal solutions.\n\nTop Takeaways:\n🕰️ A subscription doesn't have to start in week one\n40% of subscriptions arriving more than six months after install is a healthy number when you track how each user’s needs change and sell only when something new is worth paying for.\n🧭 Paywall conversion is not your monetization strategy\nA subscription is a lifecycle (trial start, activation, retention), and a conversion win at one step of the funnel can still be a business loss.\n🧮 Check whether your A/B wins actually compounded\nAdd up a year of 5–10% reported uplifts, then ask whether the business grew by that much; the gap is the share of wins that weren't real.\n🔎 When a test fails, iterate on evidence, not on an explanation\nAn onboarding step lost 10% twice while the team guessed at design fixes; the postmortem found 75% of users hit an \"oops, sorry\" screen, and the rewrite won 23%.\n📣 Marketing finds the unmet need before product does\nAn ad narrative that over-performed in the existing funnel became its own onboarding branch, and a strong revenue driver, once product built for it.\n🧩 Borrow the idea, not the solution\nA paywall pattern that other teams reported as a 10% win was copied pixel for pixel and did nothing, and the Blinkist-style reminder paywall and the trial toggle both failed at two different companies.\nAbout Mike Charniatsou:\n🗣️Senior Growth Product Manager at Flo Health, the world’s leading period and ovulation tracker, empowering over 400 million women globally to take control of their health. With 77 million monthly active users, including 25% of US women, Flo has become a trusted partner in women's health.\n👋 Linkedin\n🖥️Learn more about Flo Health\n💼 Flo Health Careers\n\nFollow us on X: David Barnard - @drbarnardJacob Eiting - @jeitingRevenueCat - @RevenueCatSubClub - @SubClubHQ\nEpisode Highlights:\n[00:00]...","thumbnail_url":"https://img.transistorcdn.com/5wLmgbaQb4ycBC7pnGneKiwPipFNC9l0ygCTi1Majok/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzE1MDYxLzE2MDE5/MjMwNjEtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}