{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Make Marketing Suck Less for Expertise-Driven Solo Businesses","title":"How to Make Your Offer Essential (Not Expendable) in a Downturn","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/f3ed1896\"></iframe>","width":"100%","height":180,"duration":845,"description":"Let’s play a quick game. I say a thing, and you tell me if it’s:\nEssential\nA Treat\nPostponable\nExpendable\nToilet paper? Essential.\nFancy lip gloss? Treat.\n\nA new couch when the old one still works? Postponable.\n\nAn app that teaches your cat to manifest abundance? …Expendable (sorry to my kitties cat…you manifest enough Churus).\nHere’s the rebel truth:\n\nYour clients are playing this exact same game with your offer.\nRight now. Whether they realize it or not.\nAnd if you land in the wrong bucket, guess what? They’re not buying.\nSo let’s talk about how to make your offer feel like a must-have, not a maybe someday—especially in a shaky economy where “nice to have” just doesn’t cut it anymore.\nWant to hear more about The Expert Up Club? Book Your Private Tour Here\n\nFull show notes and transcript are here.","thumbnail_url":"https://img.transistorcdn.com/1IFZInjM1InrJhdsqClieFyyvaPfLLd08V3p8M2aXzQ/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzUwMDE0LzE3MDg2/MjI4MDgtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}