{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast","title":"Why Trust-Based Marketing Is Eating Branding for Breakfast","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/f417cf1e\"></iframe>","width":"100%","height":180,"duration":3944,"description":"Trust-based marketing eats branding for breakfast, any day of the week according to Jonathan Salem Baskin, Founder of Arcadia Lab, which helps businesses to communicate about innovation.\nJonathan has 30 years of marketing experience in major global brands and is a currently a Forbes contributor. Jonathan firmly believes that brands are dead - and he offers a better alternative.\nListen in as he challenges the conventional truths in marketing and provides a new perspective for the future of business.\nTopics covered:\nWhat drew Jonathan into a career in marketing and founding his current company\nThe nature of true innovation\nDefining the terms: advertising, marketing and branding\nWhy brands are dead\nActionable ways to be a more genuine marketer\nEvaluating your trustworthiness as a business\nResources mentioned:\nArcadia Lab\nTell The Truth by Sue Unerman and Jonathan Salem Baskin\nJonathanSalemBaskin.com\nInnovationCommunicator.com\nBranding 101: 5 Steps to Build a Small Business Brand","thumbnail_url":"https://img.transistorcdn.com/tErK_MMK-L6psKsv8Q2vwohzj73RLm3YvZmMK-IJ5Xk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzM3NTE0LzE3MDg2/ODAyNDEtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}