{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Business Strategy for CPA's","title":"126 How to Implement Advisory Services with Twyla Verhelst, Leader of the Accounting Professionals Program at Freshbooks","html":"","width":"100%","height":180,"duration":1764,"description":"Twyla Verhelst is the co-founder of Eighty Twenty, an Advisory Accounting Firm. We discuss her journey of implementing Advisory Services, long before it was known as Advisory Services. We discuss the difference between what the client needs, and what the business owner needs, what questions to ask that lead to deeper insights to support Advisory Services, and how to get started simply and without overwhelm.\n \nWhat we cover:\nHow to get started building your Advisory Services\nRather than make assumptions about what your clients need, ask questions up front:\n Why did you start this business? A passion-project, or because you quit your job and you need this to feed your family?\nWhat keeps you up at night?\nWhere is your business headed? Where do you want to see your business headed, in 6 months, 12 months, 5 years? But even now in Covid-times, how about 90 days?\n \nWhat patterns emerge from asking those questions of your clients?\nCashflow cashflow cashflow. \nWhile 5 and 10 year scenario planning is incredibly useful, short-term cashflow planning is the most important thing. If not done well, it makes the 5-year plan moot. \nIbXVV43MIPLfyzBxx7vb\nWhat Twyla learned along the way:\n Don’t provide metrics they see no value in\nThey may not pay you for information they don’t see value in or that matters to them\nPresent information that is digestible to them\nHow you see and understand information is not the same as how they see it\nUnderstand what matters to them - and what helps them make better business decisions\nAvoid accounting jargon and don’t be intimidating with tossing around fancy terms\n \nTwyla’s advice for those wanting to get started\nStart with one:\n One client - don’t do it for everyone out of the gates\nOne service - don’t offer everything all at once\nCome back to :\n what it is that you are trying to do for your client\nwhat happens if you don’t tell them\nwhat impact will it have if I can help them\n\nConnect with Twyla:\nhttps://www.linkedin.com/in/twylav/\n \nOther...","thumbnail_url":"https://img.transistorcdn.com/AZFvbY29RNsC20PTchqbqXsFoNMjM1040wmYivreg-g/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lZmE1/ODU2OWRkNzA4ZDQ2/ODg2YmEwYjYzNmEw/NjkzNC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}