{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Always Be Testing","title":"#1 Media Mix Modeling & Incrementality in Affiliate Marketing, Michael Kaminsky, CEO of Recast","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/f43068c2\"></iframe>","width":"100%","height":180,"duration":2227,"description":"Guiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and in life.Host: Tye DeGrangeGuest: Michael KaminskyHype man & Announcer: John PotitoMichael is the CEO of Recast and an expert in Media Mix Modeling.What is MMM?Why is it so hot right now?How do you approach Incrementality in Affiliate Marketing?Timestamps:00:00 Introduction to Always Be Testing podcast06:58 Exploring the challenges of measuring marketing effectiveness14:05 The history and evolution of media mix modeling19:14 The difficulties and misconceptions of affiliate marketing23:17 Collaboration and experimentation in affiliate marketing27:03 The dynamics and negotiation of affiliate partnerships30:28 The need for better measurement tools and experimentation34:20 The impact of upfront payment on affiliate marketing35:58 Experimentation and small changes for marketing success","thumbnail_url":"https://img.transistorcdn.com/7M1WLA3oXzS2jXFtfKumkSyRb5mCfgIzWZjioeOhcjQ/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS81YjU5/YmM4NTA3MTY4NWM3/M2ZhNDc1M2NlZjJj/ODM3My5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}