{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Muthership Creator Strategy","title":"#133 - Small Business Tips","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/f435edc8\"></iframe>","width":"100%","height":180,"duration":1404,"description":"In this episode of The Socialize Strategy, Helen kicks off what she’s calling Part One of the Small Business Series, dropping essential social media tips for small business owners. Whether you're strapped for time, creatively blocked, or just unsure where to start, Helen’s got real talk, relatable examples, and honest advice to help you level up your content game—without burning out.\nPlus, don’t miss her hilarious (and painful) “unsponsored by” review of TikTok-famous Crocs. Spoiler: it didn’t end well for her feet.\n\n📌 Topics Covered:\n\n1. Unsponsored Buy: Crocs Edition 👟\n\nThe allure of TikTok’s viral Crocs\nComfort level: ✅\nStyle: Meh 😬\nBlister count: High 🩹\nVerdict: Proceed with caution\n2. Free Workshop Announcement 🎓\n\nWhen: TODAY @ 4 PM ET\nTopic: Deep dive into small biz content creation\nWhere: [Link in show notes – Replay available if missed]\nLearn how to work content into your day without burning out!\nREGISTER TO JOIN FREE\n3. Helen’s Upcoming Trip to Jamaica 🇯🇲\n\nSpeaking at a long-awaited conference\nVirtual retreat access available :  CLICK HERE TO JOIN \nShe’s planning to record from Jamaica next week—stay tuned!\n\n📲 Small Biz Social Strategy Breakdown:\n\n📹 Video is King\n\nStatic posts won’t drive new reach\nVideo content is the discovery tool—embrace it!\n🚀 Start Small, Then Scale\n\nPick 1–2 platforms to focus on\nTikTok is not just for Gen Z—Helen’s stats prove it\nDon’t try to be everywhere at once!\n🧠 Work With What You’ve Got\n\nCreate content while doing business\nDocument, don’t over-produce\nGot a team? Bring their personalities in!\n🎯 Sell Less, Connect More\n\nEducate, entertain, and inspire—don’t hard sell\nSave product mentions or CTAs for the end of videos\nUse your content to showcase transformation, not just the product\n🎥 Feel Camera-Shy?\n\nTalk to the camera like it's a friend\nOr pretend you're on a Zoom—whatever gets you creating!\n🧩 Stay Consistent, Not Constant\n\nNo need for daily posts—3x/week is enough\nPrioritize quality and value over quantity\n\n🔧 Tools &...","thumbnail_url":"https://img.transistorcdn.com/IGEiNPcP4VjJINooS42OJ5Bk86KeNJkwGPiAN5TKPTs/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9kOWJk/NTZlOTdjZWY3ZDkx/ZGE0NzFiMGUwMDdm/ZmU5NC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}