{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Muthership Creator Strategy","title":"#133 - Small Business Tips","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/f435edc8\"></iframe>","width":"100%","height":180,"duration":1404,"description":"In this episode of The Socialize Strategy, Helen kicks off what she’s calling Part One of the Small Business Series, dropping essential social media tips for small business owners. Whether you're strapped for time, creatively blocked, or just unsure where to start, Helen’s got real talk, relatable examples, and honest advice to help you level up your content game—without burning out.Plus, don’t miss her hilarious (and painful) “unsponsored by” review of TikTok-famous Crocs. Spoiler: it didn’t end well for her feet.📌 Topics Covered:1. Unsponsored Buy: Crocs Edition 👟The allure of TikTok’s viral CrocsComfort level: ✅Style: Meh 😬Blister count: High 🩹Verdict: Proceed with caution2. Free Workshop Announcement 🎓When: TODAY @ 4 PM ETTopic: Deep dive into small biz content creationWhere: [Link in show notes – Replay available if missed]Learn how to work content into your day without burning out!REGISTER TO JOIN FREE3. Helen’s Upcoming Trip to Jamaica 🇯🇲Speaking at a long-awaited conferenceVirtual retreat access available :  CLICK HERE TO JOIN She’s planning to record from Jamaica next week—stay tuned!📲 Small Biz Social Strategy Breakdown:📹 Video is KingStatic posts won’t drive new reachVideo content is the discovery tool—embrace it!🚀 Start Small, Then ScalePick 1–2 platforms to focus onTikTok is not just for Gen Z—Helen’s stats prove itDon’t try to be everywhere at once!🧠 Work With What You’ve GotCreate content while doing businessDocument, don’t over-produceGot a team? Bring their personalities in!🎯 Sell Less, Connect MoreEducate, entertain, and inspire—don’t hard sellSave product mentions or CTAs for the end of videosUse your content to showcase transformation, not just the product🎥 Feel Camera-Shy?Talk to the camera like it's a friendOr pretend you're on a Zoom—whatever gets you creating!🧩 Stay Consistent, Not ConstantNo need for daily posts—3x/week is enoughPrioritize quality and value over quantity🔧 Tools & Support Mentioned:✨ Helen’s Content StudioWeekly 10–15 min...","thumbnail_url":"https://img.transistorcdn.com/IGEiNPcP4VjJINooS42OJ5Bk86KeNJkwGPiAN5TKPTs/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9kOWJk/NTZlOTdjZWY3ZDkx/ZGE0NzFiMGUwMDdm/ZmU5NC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}