{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast","title":"Stop Depending on Referrals: How to Build Your Consulting Brand","html":"","width":"100%","height":180,"duration":3565,"description":"Are you a marketing consultant? Do you feel like you're too dependant on referrals to win new clients? If yes, this episode is for you.\nMy guest today will teach you how to use brand marketing to build trust and get more clients.\nJoining us for the second time on the podcast, we have Philip Morgan, an expert marketing consultant who specializes in positioning for tech companies and the author of The Positioning Manual for Technical Firms.\nIn this episode, you'll learn why being pushy can damage your brand, when to invest in brand marketing, and how sharing your expertise can help you build trust.\nTopics covered:\nWhat usually triggers marketing consultants to start marketing themselves more aggressively\nWhy you should not outsource your \"business development\" to people in your network\nWhat is direct response marketing?\nWhen should you start doing brand marketing to gain trust?\nWhy sharing your authentic opinion publicly is powerful\nThe litmus test to figure out if you're ready to do brand marketing\nWhy client feedback is vital to improving the tone of your brand\nResources mentioned:\nThe Positioning Manual for Technical Firms\nDirect Response Marketing\nSeth Godin’s blog post\nRichard Stallman\nClickfunnel\nThe Business of Expertise\nHow to Start a Marketing Agency the Right Way with David Baker\nSeth Godin’s Akimbo podcast\nOffline Podcast with Philip Morgan and Liston Witherill\nCustomer Research 101: Uncover What Your Audience Wants with Liston Witherill\nHow Smart Positioning Can Make Your Marketing 10x Better with Philip Morgan\nBuying Triggers: 6 Steps to Create Explosive Demand","thumbnail_url":"https://img.transistorcdn.com/tErK_MMK-L6psKsv8Q2vwohzj73RLm3YvZmMK-IJ5Xk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzM3NTE0LzE3MDg2/ODAyNDEtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}