{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"CIM Marketing Podcast","title":"Proving marketing’s value - Aligning sales, marketing and leadership","html":"","width":"100%","height":180,"duration":2207,"description":"Proving value is one of the trickiest things to do in marketing. In this episode of the CIM Marketing Podcast, host Ben Walker talks to Charlotte Johnson, founder of Marketeer Moments, whose mission is to reinvent faith in marketing. \nCharlotte explains why marketers often struggle to earn credibility inside their own organisations: they speak a language that finance, sales, and commercial leaders don't share. She offers advice to listeners on how to practically fix this issue and repair the bridge between marketing and the rest of the business. \nCharlotte also looks back on her time as head of marketing at Alexandra Palace, where she turned around a 140-year-old heritage brand by respecting its identity as 'the People's Palace'. \nIf you want to know how to prove your marketing ROI to your CFO, start listening now.\nWant to know more? Check out the CIM Content hub now for all things marketing.\n \nThanks for listening to this episode. You can share your thoughts and feedback in our survey now, or contact us at podcast@cim.co.uk","thumbnail_url":"https://img.transistorcdn.com/f8mfWk-TjVqpDVPk443bS9QE5XsG9FwutoZkXrzXZxE/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8xNzk1/MTM4YmI0NjE3YmNh/NTI1YmE2MDljYjk4/MTQ5Zi5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}