{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"High Stakes Growth","title":"Allison Taylor: How a Chrissy Teigen Shoutout Sparked 30,000 Orders","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/f4605588\"></iframe>","width":"100%","height":180,"duration":2341,"description":"Allison Taylor is the co-founder of Le Prunier, a plum-powered skincare brand that partners with her family’s plum farm in northern California.Expect to hear about:– Growing Up on the Farm: Allison's childhood memories of the farm and the deep tie to the land that later shaped the brand.– Early Retail Breakthroughs: Meeting Neiman Marcus early on and quickly earning credibility with retailers like Credo and Goop.– 30,000 Orders Overnight: How an organic Chrissy Teigen post sent demand through the roof, and their sprint to scale operations.– Sustained Growth: How they collaborate with affiliates, use UGC, encourage product reviews, retain customers, use Gen AI tools, and more.– Building With Family: How the three sister co-founders divide roles, leaned on therapy early on to stay aligned, and navigate decisions as a bootstrapped family business.Find Allison on:LinkedIn – https://www.linkedin.com/in/allison-taylor-98495a115/ ","thumbnail_url":"https://img.transistorcdn.com/391LG5hv0mWO3ohRrPQLLnjDUAenI5zWUm6SaIRgHNQ/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9kYTRi/MWQ5ZmVhMGM3Nzc0/YTEzZjJhNTE5MTJi/YTM0MS5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}