{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Life of And","title":"3 Steps to Nail Your Pricing","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/f4660d3a\"></iframe>","width":"100%","height":180,"duration":1606,"description":"What if the price you’re afraid to say out loud is the thing keeping your work, your business, and your life smaller than they need to be?\nIn this episode of Life of And, Tiffany sits down with longtime mentor and executive coach Brian Kavicky of Lushin to talk about pricing, money, and the discomfort that comes with naming the value of your work. Together, they explore why capable women often undercharge, pre-discount, or accept what is offered instead of deciding what their time, skill, and impact are actually worth.\nTiffany and Brian get into how poor pricing creates downstream problems, why lowering your price can damage trust, and how setting a clear floor before the conversation helps you stop negotiating against yourself. This episode gives listeners a practical way to think about value, confidence, and market feedback so they can build more capacity, more sustainability, and a fuller Life Of And.\nYou’ll walk away with a framework to:Build more confidence around naming the value of your workKnow your bottom line before you’re in a money conversationReplace automatic discounts with smarter, value-based tradeoffsUse the buyer’s perspective to price from impact, not insecurity\nWish you could talk it out with BK? Good news, you can! Book time with Brian Kavicky here. \nFor more from Tiffany:Follow Tiffany on Instagram: https://www.instagram.com/tiffany.sauderLearn More: https://www.tiffanysauder.com \nReady to build your own Life of And? Explore the program: https://www.tiffanysauder.com/Program \nTimestamps:(00:00) Intro(01:49) Why pricing feels so personal(03:43) Ability to pay vs. willingness to pay(05:38) When bad pricing costs the business(07:02) Setting your floor before the conversation(08:35) Why discounting can break trust(11:30) Trading terms without shrinking your value(13:04) How to price in a new market(13:58) Finding your real price ceiling(16:25) Why women need to negotiate the number(19:26) What your price communicates about quality(24:09) Three...","thumbnail_url":"https://img.transistorcdn.com/KiAlkHQD27GJV_RJNFYXo8invdSeUkhpD38VE_UtlZs/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS84OWE0/ZjI1N2MzYjY0Mzkx/NDQxMGI5OTNmY2I1/ZjZkNi5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}