{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Welcome to the Arena from ICR – Conversations with Today's Innovators & Business Leaders","title":"Kirsty Ross, COO, Super Group — Betting on Success: Building a global gambling platform with a distinctly local flavour","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/f467e8b2\"></iframe>","width":"100%","height":180,"duration":1431,"description":"Super Group runs gaming and betting operations on every continent, but where they really dominate is in Africa, where they have worked very hard to understand — and cater to — regional differences in consumer preference.\n\nOur guest today is Kirsty Ross, Chief Operating Officer of Super Group, which trades under the symbol SGHC. As COO, Kirsty is responsible for global operations, organizational effectiveness, and scalable growth.\n\nKirsty joins us today to discuss Super Group's ongoing expansion in Africa, their strategy for utilizing AI, and how the upcoming World Cup will drive further brand engagement.\n \nHighlights:\nWhat is Super Group? (2:07)\nKirsty's evolving role (2:53)\nThe African Market (4:44)\nSuper Group's main brands (6:41)\nUsing tech to service local markets (8:20)\nPlans to expand in Africa (9:35)\nThe World Cup (11:31)\nCapitalizing on Brand Partnerships (13:41)\nApproach to Capital Allocation (15:32)\nTurning Strategy into Action (16:25)\nAI Deployment Strategy (18:21)\nBuilding Company Culture (20:25)\n5-year Outlook for Super Group (21:52)\n\n \nLinks:\nKirsty Ross LinkedIn\nSuper Group LinkedIn\nSuper Group Website\nICR LinkedIn\nICR Twitter\nICR Website\n\n \nFeedback:\nIf you have questions about the show, or have a topic in mind you'd like discussed in future episodes, email our producer, joe@lowerstreet.co","thumbnail_url":"https://img.transistorcdn.com/VPbFZOgoHk78hrWlplrfMSrQROUNxI8jcZ2Gv-hyKm4/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9mYmFh/NWFlNGJjY2Y0NGFk/YmM2NWJiMTI4NmVh/OWQ4Yi5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}