{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Startup CPG Podcast","title":"#96 How to Understand the Unit Economics of a CPG Company with Graphite Financial","html":"","width":"100%","height":180,"duration":3381,"description":"If you are in the Startup CPG Slack #finance channel, you’ll regularly see tons of questions about projections, cash flow, and unit economics, so I’m so excited today that we are joined by Paul Bianco, CEO and Founder of Graphite Financial. Born out of a VC fund, Graphite provides startup accounting, finance & tax services for high growth brands. For the past few months, Graphite has even been offering 1:1s with our community members for free to get specific advice for their business (keep an eye out in Slack for more opportunities). Today we’ll focus on the topic of unit economics for CPG companies.\nListen in as Paul shares about:\nTips for calculating gross margin correctly\nIssues with commonly used terms like LTV (Life Time Value) and ROAS (Return on Ad Spend) and what metrics he recommends instead\nUsing cohort analysis in LTV calculations\nHow much data is enough data to create a meaningful analysis\nBest practices and tools for projections\nTips on when and how to find the right finance service for your company\nAnd more!\nThis episode was sponsored by Graphite Financial. Go to graphitefinancial.com/cpg\nThis episode was sponsored by Shopify. Go to shopify.com/startupcpg\nThis episode was sponsored by Promomash + Crisp. Go to promomash.com/startupcpg\nThis episode was sponsored by Maven Agency. Go to strategymavenagency.com\nEpisode Links:\nGraphite Financial website\nDownload a free financial model template, chart of accounts template, and more here\nPaul’s LinkedIn\nBrands mentioned: Plated, Brightland, Funky Mello\nShopify Links:\nStart a free trial and enjoy 2 months of Shopify for $1/month\nPromomash/Crisp Links:\nTry Promomash + Crisp free for 30 days here\nWebinar recording: Promomash + Crisp Present: The Next Big Thing in WFM Demo Analytics\nWebinar recording: Distributor Data 101: 5 Things Brands Should Be Tracking and Why\nStrategy Maven Agency Links:\nStrategy Maven website\nBook your free account audit here\nShow Links:\nJoin the Startup CPG Slack community (12K+ members...","thumbnail_url":"https://img.transistorcdn.com/pMuUaMpWaAi3tfCEgC2OkLBVzokuLjLsIzwDIbGFqi4/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9hMTFl/MTgxNTNlZTAwZjU1/ZmNmNWM1ZjkwMDg5/NTU4MS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}