{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Hard to Market","title":"Steering Success: A Small Biz Growth Masterclass","html":"","width":"100%","height":180,"duration":1452,"description":"Dive into the challenges of marketing with Loralyn Mears from STEERus! Uncover the art of balance as we explore her journey from burnout to brilliance, helping businesses shine online, snag grants, and gear up mid-level managers for the top. Tune in for her transformative tales and practical advice that could steer your business to success!Here are a few topics we’ll discuss on this episode of Hard to Market Podcast.Small Biz Visibility is KeyOvercome Overwhelm with StrategyGrants: Lifting Businesses HigherAdaptive Leadership for ManagersPodcasting as a Marketing ToolResources:SteerUsPodcast ChefConnect with Loralyn Mears:LinkedInConnect with our host, Brian Mattocks:LinkedInEmailQuotables:03:50 - Brian: That's normally the way it works. Right? It's never a direct line to success. It's always much more of a search algorithm, a much more of a spiral pattern.Loralyn: Yes. Downward spiral being a lot of it, but yes. And then now I'm spiraling up. I've got it. 'cause it's really the messaging is now really more clear. It's helping people get seen and get paid. And what does that mean? Well, if you're a mid-level manager that everybody's overlooking or you're not getting along with your staff, well, you need to get seen, right? And do all of these things differently so that you get promoted or keep your job. 17:14 - It's so much easier to fix other people's problems rather than your own always plus, right? The cobbler's children has no shoes, right? Because we're always fixing everybody else's thing. So like, my website sucks, but everybody else's that I do looks really good. And that's a whole other thing. 15:11 -  The cost of change is often not measured in dollars. It's often measured in organizational fatigue. It's measured in all sorts of the emotional cognitive expense work that isn't easy. It's the same as going to the gym in a lot of these kind of environments where it's like you have to do the, you know, you have to lift the weights, nobody can do it for you....","thumbnail_url":"https://img.transistorcdn.com/2mtZGaM87wPDKE73NSAab8UgvrmYb4K33xdDbLuKuT0/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzI1ODk5LzE2ODY4/MzU0NTUtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}