{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Grit","title":"CRO Cloudflare, Chris Merritt: Creating an Authentic Content-driven Strategy ","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/f4a32c15\"></iframe>","width":"100%","height":180,"duration":3159,"description":"Guest: Chris Merritt, President of Field Operations and CRO of Cloudflare\r\n\r\nIn this episode, we cover: How Chris' current company, Cloudflare, is creating a more secure and reliable internet network. (3:44) ... Chris' experience working at Cloudflare during the company's early stages. (8:23) ... The evolution of Cloudflare’s go to market strategy. (13:18) ... Content-driven strategy: How Cloudflare uses an engineering blog to help enable its freemium model. (17:54) ... Stopping DDoS attacks: How an increase in security awareness among the general public benefited Cloudflare. (25:03) ... ‘A community watch’: Why Cloudflare’s large and diverse user base enables a better and more competitive product. (31:17) ... Change management: The incremental and careful process of bringing Cloudflare up-market. (36:37) ... The qualities Chris looks for in new hires. (44:23) ... How Chris defines grit. (50:10)","thumbnail_url":"https://img.transistorcdn.com/jCea5f44KBONhOsyLyht9nXUrj2YBNfA6fc-kgyfWTM/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/Lzk3NzAvMTY2Nzg2/MjQyOC1hcnR3b3Jr/LmpwZw.webp","thumbnail_width":300,"thumbnail_height":300}