{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Business Strategy for CPA's","title":"100 The Conversation That Will Propel Your Accounting Practice","html":"","width":"100%","height":180,"duration":546,"description":"It’s just too easy to assume that your clients want only what they come to you for, and then, simply, serve them up the usual menu of accounting and tax. \nThe problem is that your best clients likely want so much more than accounting and tax. Chances are good they are asking you for more but the questions aren’t getting through to you, because they lack the language to articulate it, or because you’re buried under a pile of compliance and back-office accounting\nWhen you’re in the hole and you want to get out, it makes sense to dig if the tool you have is a shovel. But what you need is a ladder. \nAnd the ladder comes in the form of client interviews. \nClient interviews are a key step on the path out of accounting rut. Client interviews are the differentiator that you need, to put your accounting practice on the trajectory of working less, without sacrificing income. \nWhen you ask your clients what they want and then you turn right around and give it to them - it’s one of the most powerful things you can do to transform the quality of the service you provide. \n \nHere are some Don’ts and Do’s when it comes to interviewing your clients:\nDON’T follow guidance in Accounting Today that cites: 5 tips that are WAY TOO GENERIC LIKE  \n Being a trusted advisor;\nResponding quickly;\nUnderstanding the client’s business or industry;\nBeing affordable; and\nCommunicating clearly with non-accountants.\n \nThat’s all helpful, but it’s also way (waaaaay) too generic. \nWhen my clients interview their clients, what comes out of it are insights wanting very specific things, like:\n data mining\ntax planning in August rather than November for more time for large purchases when prices are lower\nmargins on specific projects\nEstimated vs Actual\nincreased clarity on crop yield\ngetting ecommerce data to match\ninsight on cash available for Facebook ad-spends\n \nHere are the dos:\nTip/ how to solve:\n Don’t ask them what you are doing right or wrong. You’re not looking for feedback on your service....","thumbnail_url":"https://img.transistorcdn.com/AZFvbY29RNsC20PTchqbqXsFoNMjM1040wmYivreg-g/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lZmE1/ODU2OWRkNzA4ZDQ2/ODg2YmEwYjYzNmEw/NjkzNC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}