{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Making It: How Coaches, Consultants, and Creators Build for Success","title":"Why Black Entrepreneurs Need Positioning Before Marketing Tactics","html":"","width":"100%","height":180,"duration":2210,"description":"What if your biggest business block isn't marketing but positioning rooted in limiting beliefs? Jean-Philippe Vezina shares with Michi Lantz how Black entrepreneurs can rewire generational trauma, reclaim cultural identity, and build wealth without losing their roots.\nGuest Bio:\nJean-Philippe Vézina is a strategic advisor and ecosystem builder working at the intersection of Afro-descendant entrepreneurship, agri-food systems, and market positioning. His work focuses on a key challenge: helping entrepreneurs move beyond visibility to build structured, scalable, and culturally rooted business models. As a Board Member of the Canada-Africa Chamber of Commerce (CACC), he contributes to strengthening economic corridors between Canada and African markets, with a focus on agri-food value chains, transformation, and long-term partnerships.\nThrough Movez Coaching, he supports founders, brands, and organizations-particularly within Afro-descendant communities-in clarifying their positioning, structuring their growth, and accessing new markets without diluting their identity. He is known for challenging the idea that marketing alone drives growth, arguing instead that identity and positioning are the real leverage points for sustainable success.\nConnect with Jean-Philippe Vézina\nLinkedIn:https://www.linkedin.com/in/movezaction/\nPodcast: Soul Leader Podcast\nResources or websites mentioned in this episode:\nMirasee\nCredits:\nHost: Michi Lantz\nEditor: Marvin Del Rosario\nExecutive Producer: Danny Iny\nTo catch the great episodes coming up on Making It, please follow us on Mirasee FM's YouTube channel or your favorite podcast player. And if you enjoyed the show, please leave us a comment or a starred review. It's the best way to help us get these ideas to more people.\nEpisode transcript: Why Black Entrepreneurs Need Positioning Before Marketing Tactics coming soon.","thumbnail_url":"https://img.transistorcdn.com/0dorFB_nUrb_bLCR2oQ0TlZ_6PK6xJHdpgiNUOhOuzM/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8wMWZm/NDkzYjk0ZTI0M2Mx/NDJiOTdkMTc2ZDQ3/YjgwNy5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}