{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Our B2B SaaS Journey","title":"67: Stop selling the future","html":"","width":"100%","height":180,"duration":3948,"description":"In this episode, Mitchell and Gavin rethink how they are selling SixSides, map out what it could take to grow towards $1.5m ARR, unpack the pressure of supporting the World Police Games, and talk through burnout, admin days, AI-assisted onboarding, multilingual apps, LinkedIn experiments, and whether video should become a bigger part of their marketing.LinksLaracon AUChaptersIn this episode, we cover:Why Gavin realised SixSides needs to sell what it can do today, not just the community-led platform it is becomingHow flagship events could become the wedge into broader community and account growthThe challenge of building towards $1.5m ARR without breaking onboarding, support, or customer experienceWhy the World Police Games could create a major product-led growth opportunity for SixSidesWhether an AI onboarding agent could help customers set up events fasterWhy SixSides is an AI-assisted business, not an AI-reliant businessMitchell’s upcoming Laracon AU talk about reducing friction in software with AIMitchell’s new “Wednesday admin” experiment to reduce stress and protect focus timeThe risk of burnout while juggling SixSides, other businesses, product work, sales, and the World Police GamesThe new SixSides mobile app design, including Apple’s Liquid Glass UI directionWatching the World Police Games TV commercial and realising how big the project is becomingWhether SixSides should use YouTube and video content as a marketing channelLinkedIn results, AI-generated posts, and shifting back towards more genuine founder-led contentBuilding a community for event organisers using SkoolTranslating the SixSides app into Spanish, French, simplified Chinese, German, and PortugueseWeekly CEO and CTO updates to keep the growing team alignedGot questions or topics you want us to cover? Email us at journey@sixsides.coIf you enjoyed this episode, please leave us a 5-star rating and a review on your favourite podcast app. It really helps us reach more people!Connect with...","thumbnail_url":"https://img.transistorcdn.com/1cLZVTlGmlsF4j4buu4eQfWaeAqCidymYR0UPJ1yzoE/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lMzkx/MmExZjgxZmFjY2E4/YjU4MmRkMDY2ZGVj/Yjk0My5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}