{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Our B2B SaaS Journey","title":"67: Stop selling the future","html":"","width":"100%","height":180,"duration":3948,"description":"In this episode, Mitchell and Gavin rethink how they are selling SixSides, map out what it could take to grow towards $1.5m ARR, unpack the pressure of supporting the World Police Games, and talk through burnout, admin days, AI-assisted onboarding, multilingual apps, LinkedIn experiments, and whether video should become a bigger part of their marketing.\nLinks\nLaracon AU\n\nChapters\nIn this episode, we cover:\nWhy Gavin realised SixSides needs to sell what it can do today, not just the community-led platform it is becoming\nHow flagship events could become the wedge into broader community and account growth\nThe challenge of building towards $1.5m ARR without breaking onboarding, support, or customer experience\nWhy the World Police Games could create a major product-led growth opportunity for SixSides\nWhether an AI onboarding agent could help customers set up events faster\nWhy SixSides is an AI-assisted business, not an AI-reliant business\nMitchell’s upcoming Laracon AU talk about reducing friction in software with AI\nMitchell’s new “Wednesday admin” experiment to reduce stress and protect focus time\nThe risk of burnout while juggling SixSides, other businesses, product work, sales, and the World Police Games\nThe new SixSides mobile app design, including Apple’s Liquid Glass UI direction\nWatching the World Police Games TV commercial and realising how big the project is becoming\nWhether SixSides should use YouTube and video content as a marketing channel\nLinkedIn results, AI-generated posts, and shifting back towards more genuine founder-led content\nBuilding a community for event organisers using Skool\nTranslating the SixSides app into Spanish, French, simplified Chinese, German, and Portuguese\nWeekly CEO and CTO updates to keep the growing team aligned\nGot questions or topics you want us to cover? Email us at journey@sixsides.co\n\nIf you enjoyed this episode, please leave us a 5-star rating and a review on your favourite podcast app. It really helps us reach more...","thumbnail_url":"https://img.transistorcdn.com/1cLZVTlGmlsF4j4buu4eQfWaeAqCidymYR0UPJ1yzoE/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lMzkx/MmExZjgxZmFjY2E4/YjU4MmRkMDY2ZGVj/Yjk0My5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}