{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Coworking Values Podcast","title":"The Ground Is Moving Under Coworking with Hector Kolonas","html":"","width":"100%","height":180,"duration":2104,"description":"“Anyone who tells you to have this little bit of code, do this, is lying. Nobody knows exactly how to optimise towards it.”Hector KolonasTired of running yourself into the ground?Then stop running alone.On February 24th, the London Coworking Assembly presents Unreasonable Connection Goes Live!—a one-day working session for the people running London’s most vital neighbourhood spaces and the public sector allies working to help them thrive. It’s a day to share the load, find real solutions, and build a new playbook, together.That’s Hector Kolonas on AI search strategy.Not the consultant version. The honest version. The version you get from someone who’s been watching coworking patterns since 2013 — not because he planned it, but because the Cyprus banking crisis wiped out his business overnight.Banks froze. ATMs stopped. His advertising clients axed his contracts.What he found himself staring at: empty ad agency offices, Herman Miller chairs gathering dust, and a new class of displaced workers with nowhere to go. So he filled those offices with freelancers. Not as a business plan. As survival.That’s why he sees fragility where others see trends.When he talks about the shifts happening in coworking right now, he’s not predicting from a conference stage. He’s pattern-matching against what happens when systems fail. Three shifts are reshaping how people interact with coworking spaces.Not abstract trends. Real changes happening now.The first shiftPeople aren’t choosing a single office anymore.They’re building an ecosystem of workspaces based on what task they’re trying to complete and what else is happening in their life that day. A coworking space for collaborative work. Home for deep focus. A hotel lobby for client calls.The question isn’t “Should I join?” It’s “Does this space fit the specific thing I need right now?”The second shiftWho pays and how billing works is becoming the silent killer.When employers centralise workspace spending, they gravitate toward spaces...","thumbnail_url":"https://img.transistorcdn.com/WIBJeL0fXbpb8oNZHEtSu5qeC3870OdCYV3XNCIVY1M/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8yZTBm/NGQ1N2YzYTcyNmE3/NTc2ZmU5NTBlYmNj/OTEwOC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}