{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Demand Geniuses: Revenue-Driven B2B Marketing","title":"How to Build an AI Brand Brain","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/f4cb9170\"></iframe>","width":"100%","height":180,"duration":584,"description":"Nathan Thompson, Director of Marketing at Fullcast (formerly Senior Director of Product Marketing at Copy.ai), tackles one of the biggest gaps in AI adoption: it's not that people suck at prompting, it's that they're missing context. Discover how building a \"brand brain\" transforms AI outputs from generic to genuinely on-brand, and why the real engineering challenge isn't better prompts, but better systems.Tune into this episode, as we explore:(01:16) Building a brand brain: What would a perfect intern with photographic memory need to know? (02:45) Content and product as one function: Creating consistent narrative across teams(05:05) Slow down to speed up: Why 750 blog posts led to a strategic pause(05:43) The overwhelm trap: Balancing pressure to move fast with systems that actually workListen to the full episode here: https://open.spotify.com/episode/5Aya9KQwtILI8ktEb6P51O?si=c2909b7668e14372","thumbnail_url":"https://img.transistorcdn.com/TfPOHgaM8NrJd4ReBHkMtG7fXN8oIQKHbVYizF4JdNE/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9mOTVl/MWU1MDFmNmI0ODg3/YjE3MTAwODk0ZTYy/NmQyYy5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}