{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The MAFFEO DRINKS Podcast","title":"Win As The Modifier, Not The Lead Ingredient | David Wood | Liana Collection | Maffeo's Cut #014","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/f5387d13\"></iframe>","width":"100%","height":180,"duration":1422,"description":"David Wood, founder of Liana Collection, a UK-based premium drinks importer and distributor.\n\n\"You can really build brands through kind of death by a thousand cuts.\"\n\n00:00 How Do You Pick A Brand That Actually Fits Your Portfolio?\n03:51 Why Create Your Own Category Instead Of Fishing In The Same Pond?\n06:41 Why Be The Modifier Instead Of The Lead Ingredient?\n09:24 What Happens When You Force A Brand Into The Lead Role Too Soon?\n11:00 Can A Stealth Position Actually Protect Your Brand?\n13:41 Why Is A Modifier Easier To Protect Than A House Pour?\n15:41 Why Master The Unscalable Things Before You Scale?\n18:00 What Does It Mean To Empower The Bartender Instead Of Dictating The Drink?\n20:38 Why Does Inventing A Drink Strategy Backfire?\n22:44 How Does A Flavor Guide Replace A Rigid Drink Strategy?\n\nFind all episodes featuring David Wood at themaffeodrinkspodcast.com.\n\nmodifier cocktail ingredients, craft spirits distribution, niche drinks categories, bartender relationships, independent spirits brands, Bottom up","thumbnail_url":"https://img.transistorcdn.com/i7j8B5ckGqUyyqz3Ac4HDpckC-UkvmoYYTtC0YKBRRM/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9kZjgx/ZTQyYjgyMjc4OGI2/YmJiYzFhYWE1NGJj/NTI4Zi5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}