{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Digital.Marketing","title":"Attribution and Measurement: Knowing Which Marketing Actually Worked","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/f562908b\"></iframe>","width":"100%","height":180,"duration":257,"description":"If your marketing budget got cut in half tomorrow, could you defend which half to keep? This episode breaks down why most measurement frameworks fail — and what a revenue-connected attribution system actually looks like.","thumbnail_url":"https://img.transistorcdn.com/AQn1lNtNS_uakerrTGFyi5ExK15TxqYM4HovfVNh2K0/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS84NTgx/YmZkYjFiYjNmYTk2/OGYwMTliYjMxMjk0/YWZkYi5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}