{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Talk Commerce","title":"AI in Marketing: Finding the Balance Between Automation and Human Connection with Courtney Hurley & Kelly Evans","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/f5756391\"></iframe>","width":"100%","height":180,"duration":2778,"description":"My conversation with Courtney Hurley and Kelly Evans explores the integration of AI in prospecting, highlighting how it automates the identification of potential leads and continuously learns from user input to refine its recommendations.TakeawaysEvery morning they get an email with three best prospects.AI runs through site actions to identify leads.Users can refine AI preferences for better targeting.No need to comb through data manually anymore.AI learns based on user feedback and actions.Automation saves time and increases efficiency.Prospecting becomes more strategic with AI assistance.AI helps in avoiding unwanted market segments.Daily updates keep the team informed and focused.The integration of AI transforms traditional prospecting methods.Chapters00:00Sister Dynamics in Business03:03The Human Element in Business05:54AI in Marketing: Current Trends and Future Directions08:21The Role of AI in Content Creation15:27Leveraging AI for Automation and Lead Scoring22:19Understanding Google Ads and PMAX25:41Optimizing Google Ads for Better ROI30:18The Importance of SEO in Advertising30:45Streamlining Tools for Business Efficiency37:43Bringing Humanity Back to Marketing","thumbnail_url":"https://img.transistorcdn.com/Iwo9itiv1VVvX4mxHpDFF3LqetNORMJCPIcKVtkYuNY/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzQ4MTQzLzE3MDM3/NzA2NjQtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}