{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Talk Commerce","title":"AI in Marketing: Finding the Balance Between Automation and Human Connection with Courtney Hurley & Kelly Evans","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/f5756391\"></iframe>","width":"100%","height":180,"duration":2778,"description":"My conversation with Courtney Hurley and Kelly Evans explores the integration of AI in prospecting, highlighting how it automates the identification of potential leads and continuously learns from user input to refine its recommendations.\n\nTakeaways\nEvery morning they get an email with three best prospects.\nAI runs through site actions to identify leads.\nUsers can refine AI preferences for better targeting.\nNo need to comb through data manually anymore.\nAI learns based on user feedback and actions.\nAutomation saves time and increases efficiency.\nProspecting becomes more strategic with AI assistance.\nAI helps in avoiding unwanted market segments.\nDaily updates keep the team informed and focused.\nThe integration of AI transforms traditional prospecting methods.\n\nChapters\n\n00:00\nSister Dynamics in Business\n03:03\nThe Human Element in Business\n05:54\nAI in Marketing: Current Trends and Future Directions\n08:21\nThe Role of AI in Content Creation\n15:27\nLeveraging AI for Automation and Lead Scoring\n22:19\nUnderstanding Google Ads and PMAX\n25:41\nOptimizing Google Ads for Better ROI\n30:18\nThe Importance of SEO in Advertising\n30:45\nStreamlining Tools for Business Efficiency\n37:43\nBringing Humanity Back to Marketing","thumbnail_url":"https://img.transistorcdn.com/Iwo9itiv1VVvX4mxHpDFF3LqetNORMJCPIcKVtkYuNY/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzQ4MTQzLzE3MDM3/NzA2NjQtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}