{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Wealth Marketing Podcast","title":"Why PR Matters for Advisors Serving Ultra-High-Net-Worth Families","html":"","width":"100%","height":180,"duration":1854,"description":"When an ultra-high-net-worth family is evaluating whether to trust you with their wealth, one of the first things they do is research you. What comes up matters. A feature in Barron's, a quote in the Wall Street Journal, an article in Bloomberg — that kind of visibility does something no ad, no website and no pitch deck ever can. It tells a prospective client that a trusted, respected third party has vetted you and found you worth quoting. For advisors serving UHNW families, that kind of credibility is a competitive advantage.And yet, for most advisors, public relations still carries an air of mystery. What does it actually involve? Is it worth the investment? How long does it take? And how do you know if your firm is even ready for it?In this episode of The Wealth Marketing Podcast, Rosemary Denney sits down with Mary Victoria Falzarano, a public relations professional with more than 20 years of experience working with top-tier publications including Bloomberg, the Wall Street Journal, the New York Times and leading wealth management trade outlets. Rosemary and Mary Victoria have worked together for over a decade, and in this conversation, they answer the questions advisors ask most about PR, directly, honestly and without the jargon.What they cover:— Why PR carries more weight than advertising, especially with UHNW clients, and how earned media acts as an independent endorsement of your credibility— Why the PR landscape today is more competitive than ever: shrinking newsroom budgets, fewer reporters covering the space and faster turnaround demands— Which publications matter and how to think about where your clients and prospects are actually reading— Whether to hire an in-house PR person or work with an outside firm, and the relationship advantage an agency brings— What PR actually costs, including the 1-2% of revenue benchmark and how it compares to the cost of hiring internally— How long it takes to see coverage (often within the first month) versus how long...","thumbnail_url":"https://img.transistorcdn.com/mKD3nb6BvkV7Qsp0xrvdeGrWIB5IDi-W6bwB7yCGh_w/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8yOWVk/NDc0M2I4NWEzMmE0/YjE2ZGI1OGE3NDQx/YjU2Ny5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}