{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Digital Marketing Coach with Chris Heidlebaugh","title":"Your Employees Aren’t Marketers—But They Know What Customers Want","html":"","width":"100%","height":180,"duration":581,"description":"Your youngest employee isn’t automatically a marketer just because they understand social media.\n But your team hears customer questions every day—and those conversations can reveal exactly what your marketing should address.\n Get clarity on what your marketing needs next: https://digitalmarketingcoach.com/auditOne of the mistakes I see home service business owners make is assuming someone on their staff should handle marketing simply because they're younger or comfortable with social media.That's not a marketing strategy.But that doesn't mean your staff can't play an incredibly valuable role.Your customer service team, office staff, technicians, estimators, and salespeople hear real customer questions every single day. Those questions can become videos, social posts, FAQs, website content, emails, and other marketing material that speaks directly to what prospective customers want to know.In this video: Why being young or social-media savvy doesn't automatically make someone a marketer  What your employees can contribute to your marketing  How to capture questions customers are already asking  How to turn calls and conversations into useful content ideas  Why real customer questions are better than constantly guessing what to post Instead of telling an employee, “Go make us some content,” give them a process.Listen. Document. Organize. Then create content around the problems, questions, objections, and concerns your customers are already bringing to you.And if you're still guessing about what is and isn't working in your digital marketing, that's exactly what my Digital Marketing Audit is designed to help uncover.We'll look for what's working, what may be costing you leads, opportunities you may be missing, and what you should prioritize next.Digital Marketing Audit:\nhttps://digitalmarketingcoach.com/auditI'm Chris Heidlebaugh, the Digital Marketing Coach. I help home service businesses build a clearer, more practical approach to digital marketing so they can...","thumbnail_url":"https://img.transistorcdn.com/sOrrvZy7FIanck9dfYA-xgqb_5SqYy4L2Bz0ix2WOIM/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8zMTcz/NmFhMzg0YjQ5OTMx/YWE2Y2I0ZTAxOTc1/OWIwYS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}