{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Measure Pod","title":"#108 The death of accuracy: an obituary","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/f5ae11f7\"></iframe>","width":"100%","height":180,"duration":2593,"description":"Full show notes, transcript and AI chatbot - https://bit.ly/3BtcCei\r\nWatch on YouTube - https://youtu.be/vVUIpqhk1tw\r\n00:00:00 - Introduction and Episode Overview\r\n00:01:07 - Initial Thoughts on Data Accuracy\r\n00:02:07 - Reassuring Stakeholders About Data Usability\r\n00:02:45 - Whoop and Personal Data Tracking\r\n00:04:26 - Gaming Nostalgia: Broken Sword Reforged\r\n00:04:47 - Impact of Cookie Banners on Data Accuracy\r\n00:05:30 - Challenges in Validating Data Accuracy\r\n00:08:09 - Using Transactional Data as a Proxy\r\n00:10:06 - Stakeholder Management and Change Communication\r\n00:12:29 - Hierarchy of Documentation in Data Analysis\r\n00:17:02 - Reevaluating Target CPA in Light of Consent Changes\r\n00:25:15 - Experimentation and Testing with Partial Data\r\n00:31:58 - GA Immersion Training Ad\r\n00:38:13 - Modelled data vs. Actual Data\r\n00:41:21 - Directionally Accurate Data Analysis.\r\n-----\r\nEpisode Summary:\r\nIn this week's episode of The Measure Pod, Dan and Bhav reflect on insights gained from MeasureCamp London, and dive into the thought-provoking topic of \"the death of accuracy.\" They talk about the future of accuracy in data, and the complexities surrounding the concept of data accuracy, questioning whether tracking 100% of data is truly accurate or even beneficial.\r\n-----\r\nAbout The Measure Pod:\r\nThe Measure Pod is a podcast hosted by Daniel Perry-Reed the Principal Analytics Consultant and Trainer @ Measurelab and Bhav Patel then Director of Experimentation and Analytics @ LeanConvert - veteran practitioners of the marketing and product analytics industry. Join us, and the occasional guest, on our quest to make sense of the analytics industry, having some fun along the way.\r\n-----\r\nIf you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together!\r\nThe post #108 The death of accuracy: an obituary appeared first on Measurelab.","thumbnail_url":"https://img.transistorcdn.com/MNg0Rb63fATccdjqg1qk-3qBAv_bsbW8YuHRHc46oKk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9iZThm/ZDQ5OThjM2I4NGFj/OTEyNzVmNjRkYzA0/YWZiMi5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}