{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Brand Groupies","title":"#75 Hurst Williamson of SW&A","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/f5b8695a\"></iframe>","width":"100%","height":180,"duration":1519,"description":"Hurst Williamson, Storyteller-in-Residence at Sally Williamson & Associates, believes storytelling is a powerful leadership tool for building influence, authenticity, and connection in the workplace. In this episode, he explains that effective communication centers on the audience and combines structure with emotional resonance to deliver impactful messages. Working with Fortune 500 leaders, he highlights common communication pitfalls - such as pushing information rather than engaging audiences - and emphasizes that authentic storytelling helps leaders navigate change and build trust across organizations.https://sallywilliamson.com/Episode highlights:(1:01) Meet Hurst Williamson and SW&A(2:29) What “Storytelling in Residence” means(5:33) How to build a strong story(7:26) Writing Disrupted and career reinvention(12:00) Storytelling during workplace change(15:06) Common communication mistakes leaders make(17:57) Strengthening your personal brand(20:49) Public speaking tips for leaders(22:36) What’s next for Hurst and SW&A","thumbnail_url":"https://img.transistorcdn.com/FwZ145UthTTSo0DC5R6cty0TDy7iueuO92zTmb-6UAM/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9hYzE1/N2RiODFmYWFmMWFk/ZTZmNTQ3NzkzNWIz/OGY2Zi5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}