{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The GEO Show","title":"Who Should Own GEO? Not Your SEO Team","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/f5bda60d\"></iframe>","width":"100%","height":180,"duration":2684,"description":"Who should own GEO inside a company? Not your SEO team, says Simon Young of Question.Marketing. Paris Childress runs Simon through themes from close to 20 BrightonSEO speaker prep calls, from the scoreboard problem to sponsored agents.\nIn this episode:\n\nTraffic is the wrong scoreboard. For Stitch, 11 of 13 AI sessions booked meetings, and monthly meetings rose from 20 to 30.\nAttribution. Make \"how did you find us\" mandatory for a week or two, break out ChatGPT, Claude and Google, and ask about AI and prompts on the sales call.\nWho owns GEO? Simon says PR and brand, not SEO.\nBarbell theory. Sam Page (AirOps) says veteran SEOs and AI natives adapt fastest, while mid-career SEOs struggle most.\nEarned beats owned. PBNs and spun content no longer work. AI discounts what you say about yourself.\nOriginal research. Simon mystery shopped 200 estate agencies for Stitch and built a 21-page report.\nChatGPT Ads hit a $1 billion run rate about 200 days after launch. The system tracks conversation context and runs auctions when it detects commercial intent.\nSponsored agents, agent-to-agent negotiation, and whether standard pricing survives.\nWatch on YouTube: https://www.youtube.com/watch?v=O0fTDNy5M1Y\nGuest: Simon Young, Question.Marketing.\nThe GEO Show is hosted by Paris Childress, founder of Hop AI and co-founder of GEOforge. getgeoforge.com","thumbnail_url":"https://img.transistorcdn.com/7cDHOTKwTPJbamMzkSU5XMeYqbfRSPk5nMQ6zhbTeaI/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9kY2Ri/MGIyZjViNzJiODc5/ZGM5MmJhYmE4NmYx/MTVhYy5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}