{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"FULL COMP: The Voice of the Restaurant Industry Revolution","title":"It’s Time to Discuss Your Prices: Joelle Parenteau, founder of Wolf Down","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/f5cb03f4\"></iframe>","width":"100%","height":180,"duration":1741,"description":"Are you charging what your food is worth or are you charging what customers are willing to pay? What do we need to do to fix our broken system? We cover this and so much more with third-time entrepreneur, first-time restaurateur Joelle Parenteau whose fresh take on the industry will blow your mind.\nClick to sign up for our weekly newsletter.\nClick here to book time on my personal calendar.\nClick here to download our Restaurant Recovery Guide.\nWant to streamline your front-of-house operations and increase sales? Head over to http://restaurants.yelp.com/fullcomppodcast to claim your free page and learn more about these powerful tools for your business.\nSHOW NOTES\n\n Beginnings of Wolf Down\n Lessons learned in the first year of business\n  Many in the supply chain have dated processes\n  Estimating food volume is very difficult to do\n  Put back up plans in place to have enough stock\n  Allocating staff hours is tough\n  Restaurant business is volatile\n  Coping with rushes in the restaurant\n  Increase efficiency\n  Time to get an order through\n  Time to make the doner sandwich\n  Time to get people through the door\n  Streamlined menu\n  Allocating sources accordingly\n  Labor\n  Having a delivery business\n  Wolf Down was always a delivery business\n  Was 50-50 delivery - dine-in\n  Now predominantly delivery\n  Covid happened 10 months into operation\n  Bakery who makes there bread shut down for many weeks\n  Foundational issues in the industry\n  Pricing in the restaurant business\n  Price wars have caused low prices\n  Will customers revolt?\n  Provide a unique, high-quality product to justify higher prices\n  Wolf Down increased pricing during Covid\n  No one noticed or cared\n  If the product is good, people will pay for it\n  Prove the value is there no matter what your price point is\n  Stand out and differentiate\n  Raising delivery pricing in line with commission costs\n  Third-party delivery apps take 25-30% commission\n  Customers wanted delivery\n  Offering delivery at a premium\n ...","thumbnail_url":"https://img.transistorcdn.com/6OAanP6N7rKCCEP4OYgZT_i74QmCwgk2rH1cSWqhfvs/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8zYzkz/MGQ5M2Y5MWZmM2E0/NGM3MzFmNzQ0OGZl/NDhhYi5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}