{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"FULL COMP: Restaurant Tactics, Tools, & Strategies","title":"It’s Time to Discuss Your Prices: Joelle Parenteau, founder of Wolf Down","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/f5cb03f4\"></iframe>","width":"100%","height":180,"duration":1741,"description":"Are you charging what your food is worth or are you charging what customers are willing to pay? What do we need to do to fix our broken system? We cover this and so much more with third-time entrepreneur, first-time restaurateur Joelle Parenteau whose fresh take on the industry will blow your mind.\nClick to sign up for our weekly newsletter.\nClick here to book time on my personal calendar.\nClick here to download our Restaurant Recovery Guide.\nWant to streamline your front-of-house operations and increase sales? Head over to http://restaurants.yelp.com/fullcomppodcast to claim your free page and learn more about these powerful tools for your business.\nSHOW NOTES\n\n Beginnings of Wolf Down\nLessons learned in the first year of business\nMany in the supply chain have dated processes\nEstimating food volume is very difficult to do\nPut back up plans in place to have enough stock\nAllocating staff hours is tough\nRestaurant business is volatile\nCoping with rushes in the restaurant\nIncrease efficiency\nTime to get an order through\nTime to make the doner sandwich\nTime to get people through the door\nStreamlined menu\nAllocating sources accordingly\nLabor\nHaving a delivery business\nWolf Down was always a delivery business\nWas 50-50 delivery - dine-in\nNow predominantly delivery\nCovid happened 10 months into operation\nBakery who makes there bread shut down for many weeks\nFoundational issues in the industry\nPricing in the restaurant business\nPrice wars have caused low prices\nWill customers revolt?\nProvide a unique, high-quality product to justify higher prices\nWolf Down increased pricing during Covid\nNo one noticed or cared\nIf the product is good, people will pay for it\nProve the value is there no matter what your price point is\nStand out and differentiate\nRaising delivery pricing in line with commission costs\nThird-party delivery apps take 25-30% commission\nCustomers wanted delivery\nOffering delivery at a premium\nConsumers are moving to the convenience model\nWe must adjust and adapt...","thumbnail_url":"https://img.transistorcdn.com/6OAanP6N7rKCCEP4OYgZT_i74QmCwgk2rH1cSWqhfvs/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8zYzkz/MGQ5M2Y5MWZmM2E0/NGM3MzFmNzQ0OGZl/NDhhYi5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}