{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"What Works","title":"EP 175: What’s Working (And What’s Not) In Facebook Ads With The Ad Strategist Founder Amanda Bond","html":"","width":"100%","height":180,"duration":3196,"description":"\n\n\n\n\nThe Nitty Gritty:\n\n\n\n* Why Facebook ad costs have risen so dramatically and what we’ve been doing that contributes to the problem* The metric that Amanda Bond encourages her clients and students to prioritize instead of Cost Per Lead* How skewed expectations for conversion rates have led to declining ad performance* The 3-part customer journey that Bond advises for excellent customer experience and profitability\n\n\n\n\n\n\n\nHave you heard? The sky is falling!  \n\n\n\nOkay, the sky isn’t actually falling. What is being talked about by every Chicken Little out there is how much Facebook ad costs are rising.  \n\n\n\nRecode, Business Insider, Adweek, Adespresso, and more have been talking about declining inventory and rising costs for the last year. Small business owners are catching on too. Inside our network, we’ve been watching as members scratch their heads about the cost of clicks and leads.\n\n\n\nWe’ve been promised clicks and leads for less than a dollar by every Jeff, Ryan, and Frank out there with a Porsche and an online marketing course—but what we’re really seeing is lead costs balloon to $5, $10, or even $25 or more, with little to no profit on the backend. \n\n\n\nSo what’s going on with Facebook ads today?\n\n\n\nThat’s what this episode is all about.  In mid-December, Amanda Bond, founder of The Ad Strategist, pulled down her regular website and put up a sprawling multi-part article on everything that’s not working with Facebook ads today. She explained how many of us have been sold a bill of goods when it comes to how we market our products and services—and backed it up with case studies and data. \n\n\n\n\n\n\n\nShe also presented a case for what is working—based on her extensive work running clients’ ad campaigns and teaching small business owners to do it themselves. \n\n\n\nI wanted to have her on the show to explain and dive deeper into some of the things she discussed on the site. \n\n\n\nThis episode is part of a special series we’re doing talking to the people with a bird’s...","thumbnail_url":"https://img.transistorcdn.com/AmfGeDL96-fhMaeOcqmX7TK_eWrvTLco6OJj2QpZtZI/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS80NGUx/OWY5ZDg1M2E5MmU3/ZjEwOWVmNDM3MWVh/ZjZlOS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}