{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"What Works","title":"EP 156: Teaching Live Courses For Maximum Results with Yes and Yes’s Sarah Von Bargen","html":"","width":"100%","height":180,"duration":2004,"description":"\nThe Nitty Gritty\n\n* Why Sarah decided to offer her online course Bank Boost in a live setting using weekly emails and live Q and A sessions\n* The values and psychology behind her product pricing and how she markets the live courses in a low-key way without webinars\n* Why she goes offline for a couple days at a time to work on content — and how that frees up the rest of her time to work with clients and so much more\n* How she plans to market her live courses in the future\n* What Sarah’s different streams of income look like\n\nSarah Von Bargen writes and teaches about “the space where money and happiness meet.” In this episode of What Works, Sarah walks us through her decision-making process to transform one of her popular eBooks into an online course and everything else that goes into promoting and running it.\nWe release new episodes of What Works every week. Subscribe on iTunes so you never miss an episode.\nWhy take things live?\n“It’s a values-based thing. It doesn’t feel good to me to take hundreds of dollars from someone and then they don’t use the thing that I sold them. I believe in the work that I do, I believe in my course, and I know that if they did the course, it would be life-changing. But if I can make some tweaks on my end, and help them get to the place that they want to go, why wouldn’t I?” — Sarah Von Bargen \nWhy did Bank Boost go from an eBook to an online class? Well, Sarah wanted to create an opportunity for her audience to not only benefit from the information — but to work through it along with a community of like-minded people going through the same thing.\nWhile small business owners might shy away from turning a DIY experience, like working through an eBook, into a live curated one for their customers or clients, Sarah says that it’s not that much extra work. When the course is running live, Sarah spends about 20 minutes engaging and liking posts while her assistant answers questions.\nWhen she and her assistant aren’t chiming in, the...","thumbnail_url":"https://img.transistorcdn.com/AmfGeDL96-fhMaeOcqmX7TK_eWrvTLco6OJj2QpZtZI/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS80NGUx/OWY5ZDg1M2E5MmU3/ZjEwOWVmNDM3MWVh/ZjZlOS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}