{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Why They Resonate","title":"Content ARCs: how to own your ideas in the market","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/f617fac4\"></iframe>","width":"100%","height":180,"duration":1800,"description":"There is a very big difference between having a good idea and actually owning it publicly. In this episode, a means to re-think your approach to crafting and publishing your content, no matter the channel or medium. The goal is to both clarify your thinking to yourself and build an audience of passionate fans along the way.\nSubscribe to my newsletter→\n***\n\nABOUT ME, JAY ACUNZO\n\nI work with entrepreneurs, execs, and teams on the journey from competent to resonant. To do that, I help transform your thinking into clear, captivating ideas, speeches, and IP. Stop chasing attention. Become the one others seek.\nI’m a former marketing leader at Google and HubSpot and globally touring speaker and author. I've spent 20 years building the exact thought leadership I now help clients create—as a practitioner-peer, not a coach with templates.\nWork with me 1:1, book me to speak, or explore free resources at jayacunzo.com\nDon't market more. Matter more.\nThink resonance over reach.\nDon't be the best. Be their favorite.\n\n***\n\nENJOY THE SHOW? PLEASE SAY THANKS!\n\nLeave a review on Apple Podcasts \n\nLeave a rating on Spotify \nThanks for listening!","thumbnail_url":"https://img.transistorcdn.com/U_5uFnjlo_zo1xLm_swtwR95pMaitmAz5tjzciVc9Lo/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS84ZjJi/ZWMxODZjNGFmYzk1/ZWRkYjE3MWUzMjM3/ZWY5Mi5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}